National Catholic Reporter

The Independent News Source

Online Advertising


Reach our engaged online audience with a Web ad on Each month, our website attracts:new-web-ad.jpg

  • 462,000 unique visitors,
  • making 1,100,000 visits, and
  • viewing 2,675,000 pages

Place an ad on our site to get your organization noticed and to direct readers back to your site when they click on your ad.

We’ve chosen one of the most popular ad sizes
Size: 300 pixels wide x 250 pixels high
Format: Ad files should be submitted in jpeg or gif format. We accept static ads only (no animation).
Maximum file size: 60K
The large size will get your ad noticed, sending NCR visitors to your website!

Three placement options
• Home page: 3 ad spots to choose from on right rail

• Inside pages: 4 ad spots on right rail
Includes blog post pages, articles and columns. These are also known as “content” or “news story” pages.
Up to five ads will rotate in each position.

• Run-of-site:  3 ad spots to choose from
Includes your ad appearing on both "Home page" and "Inside pages."

Fewer ads per page means fewer ads compete with yours! Call for an impression forecast based on the number of advertisers sharing a particular position.

Monthly rates:
Rates valid through December 31, 2013.

  Home Page Inside Pages Run-of-site*
Spot 1 $800 $800 $950
Spot 2 $725 $725 $825
Spot 3 $650 $650 $750
Spot 4 - $600 -

*Run-of-site means your ad will appear on both the Home page and Inside pages.

**When all ads in a spot are Run-of-site, a sixth ad spot may become available.

You can also choose to run your ad by the week. Extra charges may apply.

Freelance design services available
We offer freelance design services for $55 per ad, including one round of editing. Each additional round of editing is $10. Design charges will appear on the same invoice as your online campaign charges.

Track your ad’s viewership
We provide analytics reports at the end of your ad campaign showing impressions and click through counts per day.

Campaign deadlines
For banner ads to start on a Saturday, Sunday or Monday, the creative ad file should be sent to NCR by Thursday at 3 p.m. Central time or, with prior arrangement, by Friday at 11 a.m. If other arrangements are needed either by NCR or the advertiser, we are happy to work with other time considerations.

Late ads
Any ads received after the original planned start date will have their campaign extended to make up for the late time, as availability allows. NCR will work with the advertiser for a mutually agreeable time frame and spot for each late ad. We know you want your ad online, and will do everything possible to make sure that we work with your design time constraints or other considerations.


Contact NCR  advertising for information or to place an ad.

Terri Lynn, Advertising Consultant
Call: 1-800-444-8910, ex. 2214
Fax: 816-968-2268